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The ABA Commission on Advertising reports that “Nearly a third of firms advertising in the Yellow Pages do no better than break even.” Our comprehensive package, which includes television and radio commercials, is a dynamic medium that grabs the attention of people, motivating them to call. Media 360, an independent research firm, reports an average 70% return on investment for our attorneys – significantly better than simply breaking even!
It’s true that you can buy a few local spots for $500 or more, but will your ads be seen by the right people at the right time? Walker Advertising has more than 20 years experience in buying media and know how to make sure your ad dollars deliver both repetition and saturation - the hallmarks of effective marketing. Our yearly $9 million-plus comprehensive advertising buy makes sure you reap the benefits of a large ad campaign at a fraction of the cost to you.
The American Bar Association recently released a comprehensive study on legal advertising. Among their findings is that advertising does not tarnish the image of lawyers. In fact, the study says, “…it is clear that advertising is a major factor in the delivery of legal services, especially to the poor.” And the results are clear since 1990 the amount of money spent of legal advertising has gone from under $50 million to over $200 million a year – so don’t get left behind.
Many attorneys feel that growing their revenues by 10% a year is acceptable and this goal can easily be met by working hard, setting up a good referral system and having a reasonably healthy economy. But if you are an attorney who wants aggressive growth and is willing to invest money in marketing, you can expect to double the size of your firm within the first two years on our program, according to past averages.
Other firms tie up your staff screening useless calls – answering questions for people simply looking for information or determining that they don’t really have a case.
Walker Advertising is the only group advertising company that provides a state-of-the-art 24/7 Call Center staffed with fully trained, bilingual staff. This means you only get qualified calls from people who really do need and want your services. Not to mention that we've been doing it since 1984 and know exactly what you need so you don’t waste time.
As a participating attorney you are placed on a calling rotation with the other attorneys in your panel. As calls come in, the pre-qualified calls are evenly rotated among the participating attorneys. Because we limit the number of participating attorneys on a panel based on past call volume averages, you’ll know ahead of time exactly how many pre-qualified calls to expect every single month. This means you can plan your growth and staff up accordingly.
Generally, Walker Advertising sells by counties because 20-plus years experience has shown that by purchasing an entire county, you can be sure to get all the right zip codes - the ones that produce calls from people you want to provide legal services to.
When you first join a panel you will be placed on the bottom on the call rotation chart, so it will take a few weeks to start seeing consistent results, but our 84-day program means that within three months you will see results. Based on past averages you can expect to double the size of your firm in two years.
All marketing programs have their ebbs and flows. That’s natural, but if something comes up or something is not working, we will be there immediately to help resolve the issue. We are a small privately-owned company, so you can talk with a decision-maker any day of the week – no corporate bureaucracy – just people who care and are committed to your success.
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