Alivio Legal: The Specialist in Work-related Problems
Founded: 2002
Spokesperson: Eduardo Quezada
Phone: 1-800-454-5454
Background: Alivio Legal targets first-generation working Hispanic community members across California – empowering them to seek high quality legal help from attorneys specializing in work-related legal issues. Alivio Legal is widely recognized throughout the growing Hispanic market.
- The only legal advertising campaign directly targeting the unique needs of first-generation working Hispanics, a community estimated to comprise 38 percent of California’s population by 2010.1
- Eduardo Quezada, the well-known, highly respected former news anchor for Univision and Telemundo represents the brand’s attributes of authority and knowledge. Eduardo brings 30 years of TV-news credibility and his instant recognition factor to the brand.
- Commercials and infomercials with high production values use member attorneys to deliver valuable information and results
Click the images to your left to watch our latest commercials.
To see more of our commercials, visit YouTube.com and type Alivio Legal in the search field.
