Our Legal Marketing Process
Our process for helping firms involves a variety of best practices and strategies – far more than we can detail on a single Web page. But here are some key points that enable us to help more members of the community and the practices of attorney members thrive.
The Experience Factor: Expertise doesn’t come overnight. In well-known author Malcom Gladwell’s book “Outliers,” he states that you must have 10,000 hours of practice to master anything. Walker Advertising has been helping our attorney members successfully connect with more than one million individuals in need of legal help for more than 25 years. That’s about 52,000 hours, not including more than a few weekends.
Adaptation for Success: The last thing we do is rest on our laurels. We continually, to use a few legal terms, examine and cross-examine and refine our creative executions and media strategies to ensure they are delivering maximum results. The more effective we are, the more people know how to access our attorney members, the healthier their firms.
The Power of Efficiency: Members of the legal profession aren’t the only ones who negotiate hard for the benefit of their clients: we do, too. We negotiate hard with media companies to make the investment of our attorney members go farther so they can get access to, and help, more clients.
The Volume Effect: We specialize in joint legal advertising, which means we combine the media buying power of all our individual attorney members. Walker Advertising consistently buys more legal advertising than any other company in the U.S.1 Bottom line: our messaging is seen by more community members in need of legal help than if an attorney member advertised on his or her own, in the most value-based way possible.
To learn more about our process contact Terry Daniels, VP of Sales at: 310-519-4050 Ext 3450, and we’ll tell you more.