Frequently Asked Questions
Here are just a few questions attorneys often ask before they decide to work with us. We’re sure you have some that aren’t listed below. For questions, contact Terry Daniels, VP of Sales at: 310-519-4050 Ext 3450. We look forward to answering them.
What is joint legal advertising?
It means leveraging the power of many. We group individual attorneys into a media-buying block. This allows us to maximize an individual attorney member’s investment, and enables them to reach, and help, the most people in the most value-based way possible.
Do I get to choose my geographical region?
Walker Advertising sells by geographic region. Our more than 30 years of experience has shown that by purchasing an entire region, attorney members can be sure to get the most calls from people they want to provide legal services to.
How quickly can I expect results?
Please note: The following statistics are for informational purposes only. It is not a guarantee, promise or warranty.
The short answer: Based on past averages, depending on the area of law, a new attorney member may receive their first call within days after the start of their ad flight.
The slightly longer answer: results are continual. Our internal records show, based on past averages and experience, a 2:1 return on investment is achievable for personal injury attorney members in a 12-month period.
For workers’ compensation, our internal records show, based on past averages and experience, a 3:1 return on investment is achievable for workers’ compensation attorney members in a 12-month period.
Every year, based on past averages and experience, a 5:1 return on investment is achievable for mass tort/class action attorney members in a 12-month period.
Visit Our Promise page to learn more.
How does your service compare to advertising on the Internet exclusively?
There’s little doubt that the Internet is one of the first places people go when looking for information. The challenge is how to get an attorney’s message directly in front of the people they want to see it. According to the Interactive Advertising Bureau, advertisers waste over $112 billion a year in the U.S. creating messages that reach the wrong audience or not at all.
Beyond the enormous amount of money and time it takes to manage your own online initiative if you’re an attorney, you’re losing out on the power of an integrated campaign. Yes, the Internet is part of our mix, but so are TV, radio, outdoor, and live events. And with our buying power, and in-house creative, marketing/research and media departments, an attorney can be confident that the right message is being seen by the right audience.
Local cable TV is making the purchase of advertising more affordable. Why shouldn’t I advertise on my own?
It’s true that anyone can buy a few local spots for $500 or more, but will the right people see the ads at the right time? Walker Advertising has 30 years experience in buying media and knows how to make sure ad dollars deliver both repetition and saturation – the hallmarks of effective marketing. Our yearly $10 million-plus1comprehensive advertising buy makes sure our attorney members reap the benefits of a large ad campaign at a fraction of the cost to them individually.
Note: These statistics are for informational purposes only. It is not a guarantee, promise or warranty.