10 Ways to Grow your Law Firm
December 7th, 2016 | By: Walker Advertising | Posted in: Marketing
When it comes to growth for your firm, there is no ceiling. With the right strategy you can watch your practice improve exponentially. If you’re wondering how to grow your law firm, there are countless avenues that will generate more leads and expand your practice. So, what are some steps you can take to inspire this incline? Here are 10 ways to grow your law firm.
1. Get organized.
Like any other business, and life in general, organization is an essential element. Keep an organized record of the contact information and records of current and former clients. This information is equivalent to gold when it comes to marketing purposes.
2. Familiarize yourself with your numbers.
Create a growing list of all the data related to your firm. By this, we mean your average client fees, number of meetings, speaking engagements, attendance rates at these events, and cost of generating leads when compared to marketing costs.
3. Update your web presence.
From modernizing your website to enhancing your social media pages, stay on top of your web game. Since digital media is constantly evolving, it is essential to the growth of your firm to be as up-to-date as possible when it comes to your online presence.
4. Hire a marketing firm.
Seek the help of professionals to revise your strategy and set up a short and long term marketing campaign. With the expertise of a firm who lives and breathes marketing, you’ll save time, gain an edge over your competitors, and increase your case load. It’s a move that is definitely worth the investment.
5. Outsource time-consuming tasks.
There are many responsibilities that come with owning a law firm. These tasks can be time-consuming and daunting. Figure out which of these errands takes up most your time. Once you’ve created a list of these areas of your business, designate qualified individuals to take care of these assignments for you. Although outsourcing will increase your cost, you will have more time to dedicate to your caseload, which is more beneficial in the long run.
6. Narrow down the most profitable tasks.
Determine how you spend your time and which aspects of your job bring in the most profit. Chances are, meeting with clients, speaking engagements, and partner meetings are the most lucrative. This will show you that any time spent taking care of other responsibilities that don’t make as much money, actually ends up costing you more than outsourcing. Realize early on that your time is valuable, and spend it wisely.
7. Focus on one practice area at a time.
Instead of taking a broad, widespread marketing approach, choose your niche and focus on one specific practice area. Hone in your efforts on personal injury or mass tort cases, for example. It is much more effective to choose a key practice area and become well-known for that specialty. Once you have expanded your caseload in that area, you can move on to another practice area.
8. Invest in a responsive website.
With so many people conducting important business on their mobile devices and tablets, it is essential to have a mobile-friendly site. A responsive website design will automatically adjust to any device, giving prospective clients access to your firm at any time, from any source.
9. Create a blog.
Adding a blog to your firm’s website is an excellent way to grow. Not only does this create SEO opportunities, but your site will transform from merely an informational source about your practice to a resource prospective clients can utilize to gain knowledge.
10. Consider email marketing software.
Email marketing is a powerful marketing tool. To start an email campaign that will frequently connect your firm with current and former clients, opt for email marketing software, like Mailchimp or Constant Contact. This will make the process easier, more organized, and that much more effective.