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3 Ways to Make a Great Legal Blog

Legal blogs can be a great way to increase traffic and improve conversion rates. Since most attorneys, especially those who are just starting out, are looking to build their caseload and generate quality leads, a blog can be extremely helpful.

However, it’s easy to create a blog with generic content that isn’t very helpful or enjoyable to read. Since a blog does take time to maintain, many attorneys create posts that focus more on quantity rather than quality. This proves to be a wasted effort. With so much accessible material out there in the digital world, there is no reason for a visitor or prospective client to spend time reading a post that isn’t insightful or amusing.

Since many firms are aiming for higher rankings and looking to optimize their site, it is a misconception that all content, no matter the quality, will have the same successful end. The truth of the matter is that quality matters, even when it comes to SEO. For this reason, it is extremely important to create and maintain a legal blog with posts that are actually educational and interesting enough to gain and hold the attention of your readership.

So, how do you do this? Here are three ways to make a great legal blog or improve your existing one:

An Attention-Grabbing Introduction

Like any piece of writing, the first few lines are crucial. To create a successful post, the introductory sentence should immediately grab the attention of the reader. You can do this by including a

You can do this by including a though-provoking statistic, question, or narrative. It is often helpful to save this step for the end of your writing process. Many writers re-visit their introduction or even begin to write the first few sentences of their pieces once they have completed the informative portion of their work.

Many writers re-visit their introduction or even begin to write the first few sentences of their pieces once they have completed the informative portion of their work.

Careful Word Choice

Although you are well-versed in legal terminology, your target audience is not made up of colleagues and law students who are equally familiar with this verbiage. It is important to remember that the general public will be reading your posts, and this is the audience that will (hopefully) hire you to represent them. Make sure your posts are easy-to-read for those who don’t have the same academic or professional background. By filling your blog with legal jargon, you are limiting access and decreasing the chances of generating quality leads.

It is important to remember that the general public will be reading your posts, and this is the audience that will (hopefully) hire you to represent them. Make sure your posts are easy-to-read for those who don’t have the same academic or professional background. By filling your blog with legal jargon, you are limiting access and decreasing the chances of generating quality leads.

Break up Your Ideas

Even if your post includes a lot of information or an abundant word count, large paragraphs can seem tedious for readers and deter visitors from reading your blog. Break up your ideas into lists or smaller paragraphs with clear headings for an easier read. Take this idea even further by creating posts with infographics. Today’s readers like a lot of information, fast. There’s no shortage of reading

Take this idea even further by creating posts with infographics. Today’s readers like a lot of information, fast. There’s no shortage of reading material, so ensure your readers stick around by creating content that is compartmentalized and easy to read.

Finally, producing great, easy-to-read content is the first step in creating a successful legal blog. The next and even more crucial step is maintenance. Whether you decide to post one article per month, or go with weekly posts, it’s consistency that makes all the difference. Give your readers a regular schedule. This will increase the chances of visitors heading back to your blog to check out your latest post. If an individual visits your page and sees an outdated post from a year ago, it’s not very likely that they will be a returning reader.