5 LinkedIn Marketing Tips for Lawyers
When it comes to social media, LinkedIn is an extremely valuable source for attorneys. Since the networking tool is highly focused on professionals building contacts, it serves to be an influential resource in legal marketing. Many firms have used and continue to rely on LinkedIn to expand their network.
Above all, firms that are just starting out, along with established practices, acquiring clients is one of the top priorities. It almost goes without saying that the number-one goal for most attorneys is to generate quality leads. Leaning on the skillset and experience of a professional marketing firm will dramatically help lawyers, both new and veteran, expand their reach and accomplish the unique goals they have set for their firm.
However, lawyers who are not ready to invest in the guidance and expertise of marketing professionals quite yet, can look to LinkedIn to help generate leads simply and independently. Here are five LinkedIn tips for lawyers looking to expand their caseload:
- Determine your target audience.
LinkedIn can serve many purposes for attorneys. Among the various uses for the networking site are client acquisition, seeking employment, creating professional contacts, and establishing or expanding your online presence. Once you have established your goal, selecting the right audience is the key to success. When looking to increase your caseload, other industry professionals can serve to be useful.
However, your immediate goal should be to reach out to community members within your service area, as well as small business owners and other professionals that might seek legal counsel in your key practice area.
- Spend time on creating quality content.
Any marketing effort should have a heavy focus on quality content. It is imperative that you create content for your LinkedIn profile that is professional, authentic, and relatable. This isn’t the area to load up on legal jargon. Include a bio and any necessary information that all readers can access and understand. Although some might believe that using an elevated vocabulary will justify your professionalism and knowledge as an attorney, access is definitely more valuable. Don’t forget to spend time on your title and
Although some might believe that using an elevated vocabulary will justify your professionalism and knowledge as an attorney, access is definitely more valuable. Don’t forget to spend time on your title and professional headline that can be found underneath your name on your profile. This is one of the first pieces of information visitors will see, so take extra time making sure it is descriptive, clear, and informative. Use this space to specify your practice area or the communities you serve.
Consider asking colleagues to edit your writing, or even hiring a professional content writer to help you with your content.
- Create a dynamic, content-rich profile.
LinkedIn’s multimedia tool will allow you to upload content that best represents your experience and skillset. Expand your profile by including links or uploading presentations, marketing material in PDF format, or videos. The more multimedia content you include on your site, the more you will speak to the various interests and needs of visitors.
Enrich your LinkedIn profile by indicating the various languages you speak, organizations you belong to, work that has been published, and areas you serve.
- Make valuable contacts and connections.
Taking the time to find and interact with members of the industry and community can be a rewarding investment. Find professionals through LinkedIn’s search tools to help you discover and connect with people in positions that might present a valuable networking opportunity.
For example, leaders of professional organizations, movers and shakers within the community, legal groups that host professional events, and successful business owners within your service area can serve to be prized resources for your professional career.
- Stay active.
Establishing a presence and comprehensive profile on LinkedIn is just the start of this marketing process. It is essential to stay active on the networking site by updating your profile, adding content, responding to messages and invitations, and continuing to make quality connections. Many professionals put the time to build their networks, but do not engage. Make the most of your investment by dedicating planned and intentional time to nurture your initial efforts and get the most out of this powerful tool.
Make the most of your investment by dedicating planned and intentional time to nurture your initial efforts and get the most out of this powerful tool.