Best Web Design for Law Firms: What You Need to Know
October 17th, 2016 | By: Walker Advertising | Posted in: Website
Creating or updating your firm’s website can be an overwhelming process. With so many options and services available, competing with the best lawyer websites out there can be a challenging task. At Walker Advertising we’ve seen them all, so our experience with web design for law firms has helped us narrow down the features that make attorney sites stand out among the crowd and result in more engagement, improved conversion rates, and ultimately, more leads. No matter what your practice areas are, integrating some of the following key elements into your website will significantly help you transform your web presence from an informative resource into a key feature in your marketing plan:
1. Accessible and Smooth Contact Procedures
The ultimate goal of any lawyer’s website is to generate quality leads. After spending time on your site and learning more about your firm, every attorney wants visitors to contact their firm and turn into prospective clients. For this reason, the most lucrative websites include fast and handy methods for contact. Your firm’s website should provide various ways to get in touch with the firm. Ensure that your site provides a contact form, an email address for those who do not wish to use the form, a phone number, and address. If there are a number of attorneys within your firm, include specific contact information like a phone number and email address on each attorney’s profile page. Also consider investing into Live Chat for your website, as many people are most comfortable with typing than they are calling.
2. Responsive Design
An increasing number of clients are going beyond their desktop computers and laptops to search for representation. Many people are now relying on their smart phones and tablets to research a firm and seek counsel; for example, well over 20% of the traffic to this site is from mobile devices. A responsive website design makes sure that a client’s online experience is customized for various devices and screens. With this, you are ensuring that every prospective client has access to your site, no matter what device they are using. Responsive design means that your site will automatically adjust to fit laptops, desktops, smartphones, and tablets. While there are other mobile site configurations you can use such as having a separate mobile site or using dynamic serving, most sites use responsive design and indeed, it is what Google itself recommends.
3. Social Media Links
Social media is a valuable way to establish connections and provide a personalized marketing approach. Various platforms can help increase conversion rates and generate more quality leads. It is crucial to add working social media links to your site. Additionally, if you have individual attorney profiles on your site, make sure you include social media links to each lawyer’s profile on your website.
4. Client Reviews
The best source of credibility comes from former clients. Many prospective clients and community members look for reviews to get an idea about the success rates and process of your practice. Include these testimonials on your site or provide links to other sources that include reviews like Google+ and Yelp. For more information on the importance of reviews, please check out our article here.
5. Include a Blog and update it frequently
Blogging regular and relevant content is a great way to provide research and reading material for not only your current clients but perspective clients, as well. Your content can provide updates and information on current events like recent legislation. Keeping a blog consistent with regular posts and fresh content will lead readers and visitors to your page more frequently as a resource. It also has the benefit of boosting your organic search presence, which could further increase leads.