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Category Archives: SEO

10 Reasons Your Lawyers Should Blog

Blogging is one of the most effective marketing tools available. While different firms will have their unique approach when it comes to frequency, style, and outlook, encouraging your lawyers to blog is a great long-term strategy. Here are just some of the reasons why your lawyers should be blogging: Blogging gives attorneys the opportunity to…

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The Start-to-Finish Guide on Acquiring Leads for your Law Firm from SEO

In the past, law firms grew their practice through word-of-mouth referrals. While relying on your network is a great tool, it shouldn’t be your only source of new client leads, especially in today’s tech-charged world. There are many individuals out there who fit your target prospect profile, and an overwhelming majority likely has access to…

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How to Improve Your Legal Website’s Clickthrough Rate (CTR)

Clickthrough rate is an important measure related to the effectiveness of your online ad campaign. If you can’t get your target client to click your ad, your efforts are being wasted and there’s a good chance you are losing potential clients to your competition. Enhance your “clickability” with a few easy fixes and take your…

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20 SEO Myths and Mistakes to Avoid in 2017

More than ever, acquiring clients via websites requires an in-depth understanding of SEO. Here are 20 common SEO myths and mistakes lawyers should avoid when marketing their practice online. SEO is a waste of money. For law practices, SEO is not just desirable. It’s necessary. About 75% of people looking for attorneys use online resources…

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3 Ways to Make a Great Legal Blog

Legal blogs can be a great way to increase traffic and improve conversion rates. Since most attorneys, especially those who are just starting out, are looking to build their caseload and generate quality leads, a blog can be extremely helpful. However, it’s easy to create a blog with generic content that isn’t very helpful or…

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