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Category Archives: SEO

How Google’s Possum Update Affects Lawyers

On September 1, 2016, Google instituted a large-scale update of its search algorithm. The SEO community dubbed this update Possum because it caused some business owners to believe their websites were being hidden from the public on SERPs when in reality they were not. The Possum update affected primarily the local business 3-pack listing and…

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What Lawyers Should Know about Google’s Interstitial Update

Beginning January 10, 2017, if your website uses intrusive interstitials that make accessing the page’s primary content more difficult for mobile devices, you may experience a drop in your Google keyword ranking. An interstitial is a page or advertisement a website displays before the visitor arrives at the actual page they’re trying to visit. Common…

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Top 7 Strategies for Law Firms to Build Backlinks

When it comes to ranking and search engine optimization, links continue to be a pivotal element. Contrary to popular belief, law firm link building is still a powerful tool for SEO along with quality content. There are various link building strategies that can result in better ranking and success for your firm. If you’re wondering…

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Why Law Firms Need to Stop Buying Links

All online marketing plans should take penalties and algorithm updates into consideration when designing their strategy. Not being mindful of updates and policies can result in penalties and unsuccessful attempts at broadening your reach as a firm. The purchasing of links is an example of a marketing plan that isn’t taking into account the possibility…

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Content Marketing for Lawyers

With so much on their plate, attorneys do not usually put content marketing at the top of their priority list. In the midst of managing their caseload, firms are spending less time on improving their marketing strategy and just sticking to what has worked throughout the years. For these reasons, many practices continue to rely…

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