« Go back to Blog Index

How to Market a Law Firm

An attorney’s ability to market his or her firm is directly correlated with professional growth and financial success. Many practices are challenged by the various marketing strategies available and do not know how to market a law firm in order to reach their goals.

First, it is imperative that your firm selects a campaign that is specific to your unique objectives. If you are in the beginning stages of developing a marketing campaign, it is easy to get overwhelmed. A solid plan and budget will help keep things organized and ensure that you are investing the most effective and relevant practices.

Here are a few tips for your reference:

Don’t underestimate the power of networking, referrals and customer service.

Happy customers lead to a greater case loads. The age-old strategy is probably one of the simplest and most effective ways to grow your firm. Purely provide exceptional customer service, network within the community and with industry professionals, and value every referral. It may also be beneficial to reward or personally thank clients for each referral. Word of mouth advertising continues to be extremely effective and should not be overlooked.

Get connected and create an online presence.

Developing an Internet marketing plan that utilizes the many available tools is a crucial investment for any firm. Establishing a presence online should be an integral part of your firm’s marketing and advertising goals. The first step in getting connected is through your website. A well maintained and fresh website is vital. This gives clients a first impression of your firm and what you represent. You may consider hiring a web designer to make sure your site meets modern standards, is visually appealing, useful, and user-friendly.

Be Social.

Connect with prospective clients and grant them access to your services through the power of social media. Various platforms are a great space for firms to communicate their values, offer services, and reach the public. The way we communicate has drastically changed. Be a part of the online conversation through Facebook, Twitter, LinkedIn, Instagram, and more.

Look to the experts.

Internet marketing for attorneys can be overwhelming. Get the most out of your investment by seeking the assistance of a professional, experienced marketing firm. Walker Advertising has the resources, experience, and knowledge needed to help your practice achieve your goals. We are a full-service advertising agency specializing in the creation of advertising campaigns for the legal profession. In the last three decades, we’ve helped more than two million injured victims find experienced and successful attorneys like you.