Law Marketing in 2017
September 12th, 2016 | By: Walker Advertising | Posted in: Marketing
Marketing trends are- quickly changing and evolving. To reach your professional goals and generate more leads, it is essential to keep up with the latest. Stay ahead of the competition by implementing some of the up-to-the-minute and most effective strategies. Law marketing in 2017 looks different from last year’s strategies.
Here are some of the top attorney marketing trends for this year:
Look beyond Search Engine Optimization (SEO)
Although SEO has been the key term when it comes to marketing for many years, it is not the “end all, be all” of Internet marketing. Although SEO is important, creating an effective strategy with the ever-changing algorithms and guidelines is becoming more complex. Focusing solely on SEO will keep you from utilizing other useful sources of traffic. Instead, also put an emphasis on your social media presence. Traffic from various social media platforms is very valuable. Besides, traditional sources of advertising that are outside of Internet marketing including networking, mailers, and solid customer service continue to be highly effective strategies.
Online accolades go a long away
More emphasis is being placed on the significance of online reviews. Referrals have always been an extremely powerful marketing tool, and this has not changed. The way we communicate has changed, though. Instead of word-of-mouth, potential clients are taking to sources like Facebook, Yelp, Google, and more to read reviews on various firms before selecting one. A good way to monitor and maintain online reviews is to keep up with what is being said about your firm. Consistently keep up with client feedback, show appreciation for reviews from past clients, and always respond to negative criticism.
Don’t underestimate the power of your website
In 2017, the look and functionality of your website will be more important than ever. With so many innovations and trends in web design, firms are constantly updating their sites to stay ahead of the game. Along with quality content, your goal should be to create a website that not only ranks well, but also engages users. With so many options, audiences are clicking in and clicking out within seconds. Create a website that has them stay awhile. Conversion rates are what generate leads. Your site is your first impression. Much like your office or business card, it is what prospective clients will use to form a judgment, often in the first twenty seconds. Consider hiring a professional to help you create a first impression that lasts. Your website should be the first order of business on your marketing plan.