SEO for Lawyers
November 9th, 2016 | By: Walker Advertising | Posted in: SEO
When prospective clients seek representation, many look to the Internet to find quality counsel. Search engines continue to be a top choice for locating attorneys and learning more about firms. If you’re looking to capture online traffic and convert online visitors into prospective clients, it is imperative that you optimize your firm’s presence online. Attorneys, both novices and veterans, are becoming increasingly interested and knowledgeable in lawyer search engine optimization.
If you’re new to the world of Internet marketing, you may have heard the term SEO, but are unaware of what it means. SEO stands for Search Engine Optimization. The acronym describes an element of marketing that focuses on increasing visibility in search engine results. SEO refers to search engine results that are organic, which means they are non-paid. SEO includes the procedural and inventive aspects involved in improving ranking, increasing and leading traffic, and growing awareness in search engines such as Google. In short, depending on the keywords, or words searched on Google, the search results vary. All businesses want their pages to appear at the top of the most popular keyword searches. SEO involves various components, including the way your content is written and presented and how sites are linked with your web page.
Lawyer SEO isn’t any different from traditional SEO practices for other businesses, including retail stores, doctor’s offices, and other products and services. The idea is simple; when people in need are looking for a lawyer, you want the name of your firm to rank higher than your competitors. The overall goal is to expand your reach and visibility. Although the concept and objectives are pretty straightforward, the process involves many steps. Here are a few tips on getting to the top of Google search results for your firm:
Have a Mobile-Friendly Site
Sites that are mobile-friendly allow for visitors to view the full, automatically adjusted versions of their sites on various devices, including smartphones and tablets. Mobile-friendly sites do better when it comes to SEO rankings.
Avoid Keyword Overkill
Although it is important to organically embed popular keywords into the content that you are offering on your website, you don’t want to go overboard and use the word in every other sentence. The reason behind this is that Google will catch on if it seems as though you are merely “stuffing” keywords into the content in order to rank well.
Update Your Blog
Although maintaining a blog can be a full-time job in and of itself, consistent blogging can definitely lead to more traffic and conversion rates. Blog articles with relevant keywords will help your firm extend its reach and place itself on the SEO map. Providing educational articles on key practice areas will also give prospective clients a reason to visit your page as a resource. This is a great way to gain exposure while improving your firm’s ranking.
Specify Your Content to Practice Areas
The more you tailor the content on your blog and website to focus on specific key practice areas, the more likely you are to rank higher on search engines. For example, if you handle personal injury cases, write specific blog articles and category pages that hone in on the types of personal injury lawsuits, like bicycle accidents, car accidents, and traumatic brain injuries.
Like the Google algorithm, the guidelines and suggestions for the best SEO practices for lawyers are always changing. For this reason, it’s beneficial to always stay on top of the latest information so you can optimize your site and expand your reach.