Opening a Law Firm in Texas
March 9th, 2017 | By: Walker Advertising | Posted in: From the CEO
If you plan on opening a law firm in Texas, you should be familiar with requirements that govern specific cities and counties. The State Bar of Texas statistics show that 61 percent of private practitioners in the state work in firms with five or fewer attorneys. Embarking on your own can be intimidating, so it’s helpful to know what resources are available to you in the state.
Here are some practical guidelines to think about as you launch your new firm:
Evaluate areas of your city or local community that have seen an influx of investment. Have big brands opened doors nearby? Are local, community-based shops popping up? Your decision should be a compromise of where you will get the most business within an environment you prefer. If being in the center of a city is not your ideal location, find a place where you feel more at home. After all, you’ll be spending a majority of your time there.
Consider your budget and shop around for an office you can be proud of – at least during your startup phase. Whether you start with a one-room office, or rent out an entire floor, try to avoid signing any long-term lease agreements. During your first few years, you’ll need to be flexible and ready to move if you grow faster than anticipated.
Your business plan should include several key marketing areas to focus on that will get clients into your office. Just be sure to have business cards and a website – these are two essential tools, especially as a new firm.
Don’t be afraid to try the latest technology in terms of marketing, software systems for your office, scheduling apps, etc.
Practice Areas – Select one or two core practice areas. While it may be tempting to appeal to a wide range of customers, doing so will only hold you back once you start getting more business. You can’t realistically be an expert on everything, so choose a few areas to specialize in.
Use Every Opportunity to Pitch – You may not be an innovative technology firm, but you are a small business. Use every possible moment to let people know about your firm. You may not feel comfortable talking about yourself or your firm at first, but after a while, you’ll realize that even the most successful attorneys still pitch their practice.