Legal Marketing Blog

After shooting and editing our new campaign and a complete overhaul of our Los Defensores site, we entered three creative awards competitions and were recognized with four awards:    2020 Stevie American Business Awards – Bronze for Los Defensores Complete Site Redesign The American Business Awards are the U.S.A.’s premier business awards program. All organizations […]

Accounting for 18 percent of the total U.S. population, Hispanics are the largest minority in America and growing. U.S. Census projections put the Hispanic population at 111 million by 2060 and estimate 132.8 million Americans will be speaking Spanish by 2050. Despite this fact, the Hispanic community is underserved and vulnerable, especially when it comes […]

If you’re having trouble growing your firm by bringing in new cases, then you may look to legal leads as a solution. The ethics of paying for leads is probably something that weighs heavily on your decision making. So, is it legal for lawyers to buy pay for leads? The answer is Yes! The American […]

Social media for lawyers is a powerful tool for firms looking to generate quality leads and expand their caseload. Creating a web presence and connecting with prospective clients through various platforms like Twitter, Facebook, Google+, and LinkedIn is the modern version of business cards and an expansive Rolodex. Online marketing cannot be discussed without the […]

Ensuring that your law firm is searchable should be at the top of your marketing to-do list. When members of the community seek the assistance of professionals like you, they take to search engines like Google to help them find qualified counsel. Are you showing up locally when potential clients are searching for law firms? […]

In today’s digital age, consumers hardly ever make any purchases, no matter how large or small, without looking up reviews. Whether someone is purchasing a car, booking a trip, or simply buying household necessities, we all look to Yelp and other review sites to give us insight into the options we are considering. With so […]

Marketing for law firms takes meticulous strategy. The trends are always changing, and staying innovative is the most effective way to generate the most leads and grow your firm. Marketing boils down to access and reach. In order to improve your caseload and reach your professional goals, you need to reach the right audience and […]

All leads are not created equal. Many times, attorneys believe they are investing in the promise of quality lead generation for lawyers, but they are actually paying for “sign-the-contract-and-run” firms. These sub-par firms may generate leads, but the quality of the leads is questionable to say the least. It is essential to make sure you […]

Legal marketing is a broad term that refers to advertising and other practices, such as client relations, public relations, networking, participation in professional organizations, etc. The legal marketing definition generally includes business development activities and efforts to win more clients, thus increasing revenue. For more information, check out our guide for law firm marketing ideas. […]

When it comes to personal injury marketing, the marketing trends are constantly evolving. In this saturated and competitive industry, a comprehensive marketing plan is absolutely essential for any personal injury firm. Here are a few things all personal injury attorneys should keep in mind when it comes to marketing: Establish Responsive Web Design With so […]