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Is Your Firm Making a Good First Impression Online?

Getting and keeping clients requires making a good impression in every industry. But first impressions for law firms are typically not face-to-face meetings, or a memorable product experience. Rather, prospects first “meet” your firm after clicking on a link that takes them to your website. As with an in-person meeting, things can go wrong right…

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How Much Money Should Lawyers Invest in PPC?

There are about 1.2 million lawyers that practice in the U.S. Such volume is great for consumers and businesses looking for representation, but the high level of competition can make it tough for solo and small firms to compete. Pay per click (PPC) ads can be a useful tactic to address this challenge and reach…

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5 Things to Consider When Joining a Lawyer Directory

Lawyer directories are a form of online marketing that can provide added exposure and an increase in leads. Directories can also rank well in organic Google searches, allowing prospects easy access to members of that list. While there is some debate over how effective lawyer directories are compared to other forms of online marketing, there’s…

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Why Online Reviews Matter for Your Law Firm in 2017

Law firms have traditionally relied on word-of-mouth marketing to get new customers in the door. These days, there’s a modern version of this concept, better known as online reviews. If your firm is not paying attention to online reviews, you are ignoring elements of both marketing and sales. According to BrightLocal.com, a company that focuses…

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Marketing Your Law Firm: Balancing Money and Time

Time and money are two of the most important resources for startup companies and individual entrepreneurs. The success of your firm depends on how you allocate your time and your money. Solo practitioners may have a more straightforward path compared to a firm that has a handful of employees. This is simply because an individual…

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