Many attorneys may have heard that a quality law firm landing page is essential to any effective digital marketing campaign. What does this even mean? For those trying to familiarize themselves with digital marketing and law firm landing page best practices, these terms can be confusing and overwhelming. What are landing pages? Landing pages are […]
Legal Marketing Blog
We know law firms don't grow on leads alone. Our blog is a source for legal marketing tips, business best practices, and Walker Advertising updates.
Legal Marketing Blog
The fast-paced world of Internet marketing for lawyers is constantly evolving. Keeping track and staying on top of the latest trends in marketing can pose a major challenge for today’s firms. However, planning and maintaining a marketing plan that adheres to today’s fast-paced digital age is an extremely beneficial investment for any practice. Both socially […]
An increasing number of people rely on the Internet to shop, research, communicate, socialize, and even, look for representation. The success of most businesses, including law firms, greatly relies on an online presence. Email marketing for lawyers can be a lucrative type of content marketing that can help generate quality leads. However, not all forms […]
With so much on their plate, attorneys do not usually put content marketing at the top of their priority list. In the midst of managing their caseload, firms are spending less time on improving their marketing strategy and just sticking to what has worked throughout the years. For these reasons, many practices continue to rely […]
When first starting a small law firm, there are an overwhelming amount of tasks at hand. Above all of the items on a new firm’s to-do list is client acquisition. All firms are looking for a way to generate leads and start building a caseload. As a small firm, outsourcing and handing this important job […]
After years spent studying, the reality of putting the law into practice is exciting! You may be ready to start taking on cases and building an impressive name for yourself. But if you notice that prospects are skeptical about your ability to help them due to your inexperience, do not be discouraged! Utilize some of […]
Business cards continue to be widely used and effective among attorneys. When everything seems to have gone digital, and print marketing appears to be obsolete, lawyers still rely on the power of a business card to network and generate leads. Successful attorneys know that it is essential to exchange contacts, and creating quality cards is […]
Headshots are an important part of a law firm’s branding efforts, and may be used beyond the firm’s website. Lawyers may opt to use their official company photo for sites like LinkedIn, Facebook, Twitter, etc., making it even more important to capture an image that not only represents each individual, but the firm as well. […]
Did you know that attorney bios are the most-read content on a law firm’s website? In fact, they are responsible for more than 60 percent of the site’s total traffic. But if you take a look around the web (even your own site) and compare lawyer bios, you may notice they mostly follow the same […]
Many times, some of the most effective marketing strategies involve classic approaches that have been used by attorneys and other business for years. One of these popular tools is lawyer billboard advertising. Many people see these ads on a daily basis. While on their drive to work, amidst the hustle and bustle of the weekday, […]