Why You Need to Hire Specialists for Your Law Firm

Lawyers who are considered generalists usually practice within the areas of litigation and corporate law. Real estate has also become more of a generalist practice area these days, as well. On the other hand, niche segments include areas like employment, healthcare, ERISA, bankruptcy, immigration, tax, telecommunications, governmental, white-collar crime, etc. If you are planning to…

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The Job Market for Lawyers in 2017

There has been much speculation over the past year regarding the state of the job market for lawyers in 2017 – partially due to the uncertainty of the presidential elections, as well as indications from legal job trends leading into 2017. A study by the National Association for Law Placement showed the employment rate for…

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How to Determine What Marketing Channels Your Law Firm Should Use

Marketing channels are different delivery methods for putting out messages about your firm to target customers. Common channels include video, email, article/blog content, print methods such as newspaper ads and signs, social media, and online text or display advertising. The marketing options available for law firms may seem endless, especially for startup companies. Instead of…

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Outbound Marketing: Networking events

Why Networking Is Still Important After Law School

As a law student, you may not think it necessary to network during your time in school. But mastering the art of communication and creating strong relationships early in your career is key to learning about great opportunities. Whether you are a first-year student looking to land a summer internship or a practicing attorney ready…

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The Top 10 Tips to Build Your Law Firm Brand

Branding is all of the ways in which you establish an image of your firm in your client’s eyes. Branding your law firm is not an optional activity. Either you control the image of the firm, or circumstances will dictate how others view it. Branding can be an intimidating process because it takes planning, strategy,…

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