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Personal Injury Marketing: Strategies and Tactics

When it comes to personal injury marketing, the marketing trends are constantly evolving. In this saturated and competitive industry, a comprehensive marketing plan is absolutely essential for any personal injury firm.

Here are a few things all personal injury attorneys should keep in mind when it comes to marketing:

1. Establish Responsive Web Design

With so many community members using various devices to research lawyers and get the help they need, it is imperative for personal injury attorneys to create or upgrade their website to respond to smartphones, tablets, and laptops. Responsive sites automatically adjust to fit all types of screens. This way, all clients will have access to the content of your site, no matter what device they are using.

 

2. Provide Client Testimonials

There are few sources more powerful than the reviews of former clients. Every personal injury attorney should focus heavily on acquiring client testimonials and including these first-hand reviews on your website and various social media sites including Facebook, Google+, and Yelp, to mention a few.

 

3. Produce Fresh Content

Whether you’re creating consistent and insightful blog posts, video marketing, email campaigns, or frequent social media posts, producing fresh and innovative content is an extremely powerful marketing tool. Content marketing for all industries, including personal injury firms, is one of the most important digital marketing strategies to put into practice. Valuable content creation and delivery is especially important this year. Content marketing has a vital role in generating more quality leads and acquiring prospective clients. Quality content can lead to traffic and conversion rates for personal injury lawyers like you. Captivating and appropriate content linked to your legal practice and target audience is the base for brand development, an organic search presence and user engagement through various channels, including email campaigns and social media.

 

4. Hire an Experienced Legal Marketing Firm

Walker Advertising is a full-service advertising agency. In marketing speak, this means we do it all, from creative development to buying media to consumer research to operating the call center. Put another way, under one roof, we have everything and everyone necessary to help our attorney members. Some of the most powerful and respected trial lawyers in the country trust us to help them continue growing their practice. Choosing an advertising agency for your firm is an important decision. Put your practice in the hands of our experienced staff and methods that have been proven to be successful year after year. From creative development to buying media to consumer research and operating the call center, we do it all. Start generating personal injury leads today.