« Go back to Blog Index

PPC Advertising for Lawyers

Pay-Per-Click advertising can be a very confusing and ever-changing topic for attorneys. With so many cases and other aspects of marketing, attorneys are struggling with deciphering what the best method of lawyer PPC advertising is for their firm. Pay-per-click (PPC) can be a vital part of a law firm’s marketing strategy.

 

What is PPC?

For those who aren’t familiar with the term, PPC stands for pay-per-click. This is a type of marketing which describes the process of businesses and marketers paying a fee each time a Google user clicks on one of their ads. In a nutshell, through PPC, you are paying for visits to your website. It is a very strategic approach to make sure your firm receives traffic. One of the most popular PPC methods is search engine advertising.

 

Why Should Lawyers use PPC?

PPC advertising for lawyers can be an impactful way of generating more quality leads and gaining access to potential clients on a large scale. There are a countless number of users looking to Google in search of legal counsel. This number is increasing at an alarming rate. In today’s digital age, more people are looking to the Internet for representation than ever before. For this reason, you want to ensure that your practice is on the map.

By creating PPC campaigns, you can lead anyone who is searching for legal aid to your firm. Any powerful marketing campaign is all about access. With a strategic and aggressive pay-per-click strategy, you can increase this access and reach more clients than ever before. This can improve your case load and dramatically increase the number of leads.

 

Don’t expect results from PPC overnight

It’s important to note that setting up a PPC campaign that will generate quality leads and grant potential clients access to your firm is not an overnight occurrence. For a high Return on Investment, campaign, bid, and keyword optimization is critical and requires constant monitoring. Furthermore, biding for legal keywords can be very expensive due to the intense competition in the industry. For this reason, hiring and trusting your marketing strategy with an experienced firm can be very beneficial.