Why https Matters for Lawyers
November 16th, 2016 | By: Walker Advertising | Posted in: SEO
In the digital age, technology is changing so rapidly that it is often hard to keep up with the latest in Internet marketing. Of course, as many of us know, an innovative marketing plan that includes all of the latest updates and recommendations is essential for the success of any firm in today’s industry. With countless acronyms to remember and algorithms to attempt to understand, we often find ourselves confused with what’s what when it comes to marketing speak.
If you’ve been doing research on how to create the best website for your firm, chances are you’ve heard that your firm’s website should be responsive. This means that your website should automatically adjust to any screen size on any laptop, desktop, smartphone or tablet. Since so many people are looking to the Internet and various search engines and review sites to seek representation, this is an especially important step for attorneys. Now, in addition to responsive website design, it is recommended to protect the communication between you and your clients from the moment they visit your website for the first time.
When discussing secure communication, the acronyms at hand are known as SSL and HTTPS. So, what is https? Https stands for Hypertext Transfer Protocol Secure. This refers to the secure version of a more familiar acronym, HTTP, which refers to the procedure by which data is communicated between your browser and the site you are connected to. To help simplify and remember what HTTPS stands for, it helps to remember that the “s” at the end of the acronym stands for “secure.” If you’re wondering how the communication is secured, this is done through encryption. Another abbreviation you may have heard of is SSL. This stands for Secure Sockets Layer, which is a connection that converts HTTP into HTTPS. This refers to the security technology used to create an encrypted link between a server and a browser. In a nutshell, these protocols ensure that all communication and information exchanged through your site is private and protected.
Although HTTPS does not protect your site from viruses or hackers, it does however, prevent communication from being intercepted by a middle-man. This means, that without this security measure for your site, your clients may believe they are communicating with you or your firm directly, but they are in fact communicating with someone else who is looking for data and information.
Beyond the obvious reasons of privacy and security, HTTPS matters for lawyers because it allows clients to have more trust in the firm. When your site is protected, visitors and potential clients are more inclined to feel safer knowing that their information is secure and all communication is private and protected. This will give them more reason to trust you and your business. Also, using HTTPS legitimizes your business, giving even more reason for visitors to become potential clients. Lastly, Google has said that https is a small ranking factor for websites when it comes to SEO, so if you’re looking to improve your organic visibility https can help with that.