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Walker Advertising, a leading and growing legal marketing agency, is seeking a Director of Marketing and Brand Strategy. This role will join the Integrated Marketing Department and be responsible for managing marketing and planning research, as well as developing a cohesive marketing strategy.

This position will work closely with marketing leadership to determine how to best combine data-driven strategy and solutions with creative expertise to drive strong results for in-house brands Los Defensores and 1-800THE-LAW2, along with developing new brands.

Primary duties/responsibilities include, but are not limited to:

  • Work with marketing leadership to develop and drive marketing growth strategies
  • Produce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and results
  • Monitor business performance and present actionable insights to marketing leaders
  • Conduct Marketing/Consumer/Channel research. Track and compile industry trends and competitive analysis to build and inform marketing strategies
  • Develop competitive analysis and strategy framework
  • Lead the marketing strategic research and reporting in existing and new markets to help media teams make buying decisions
  • Research brand audience profiles and provide consumer insights for each brand to guide overarching marketing strategy
  • Utilize research to identify target demos and behavioral targeting tactics across channels to aid Traditional and Digital team’s media execution
  • Lead brand research efforts including ethnographic, focus groups, quantitative/social studies and surveys;
  • Support the creative team with “go-to-market” communication strategy and market position
  • Research channel consumption and trends to identify optimal macro marketing mix and budget allocation to meet business objectives and inform marketing leadership
  • Help create test framework and measurement for channels
  • Utilize first-party and third-party research data to identify consumer touch points
  • Work with functional leadership to identify market opportunities and brand threats
  • Identify and actively explore high-potential opportunities; test these and incorporate into a broad acquisition plan
  • Develop reports to drive decision making in profitable areas for the company
  • Analyze sales and marketing metrics and recommend optimization of strategy
  • Forecast market trends, based on historical performance
  • Utilize data-driven insights and sound judgement to help challenge and solve marketing problems.

Requirements/Skills:

  • Bachelor’s degree in Business, Economics, Marketing, Math, Statistics or other related fields
  • Exceptional attention to detail and data analysis skills
  • Ability to work on multiple projects and manage priorities/deadlines
  • Ability to adapt to new situations and changing priorities
  • Outstanding ability to think creatively, strategically, and identify/resolve problems
  • Excellent verbal and written communication skill
  • Experience working with cross functional teams to translate business needs into data requirements
  • Strong track record of setting and achieving metric-driven goals
  • Strong knowledge of marketing channels
  • Ability to derive crucial insights from past and current data scenarios and incorporating into current and future marketing strategies
  • Self-starter, who is able to work effectively, autonomously and drive strategy
  • Demonstrate success as a strategic and data-driven marketer

 

 

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