Responsive website design is a hot topic of conversation in law firm marketing. Creating a mobile-friendly site is an essential step for all business owners, including attorneys. Finding the best mobile site design for your firm is a critical part of generating quality leads.
In short, responsive site design means that the content and layout of the website adjust to the screen size of the device being used, while maintaining easy navigation. This adjustment is automatic and meant to be seamless. Responsive designs automatically modify the layout of the site to fit laptops, widescreen desktop computers, tablets, and mobile devices.
Many businesses have optimized their existing site or given their online presence a complete makeover with a new, responsive design to accommodate the new routines of potential customers. Also, since Google recommends mobile-friendly sites ranking well on the search engine is also linked to the responsiveness of attorney sites.
Since a growing number of users are more likely to use their mobile devices and tablets over desktop computers and laptops, all law firms should ensure that their sites are mobile-friendly and accessible through handheld devices.
If you’re considering a mobile-friendly site for your practice, you have two options. You can opt for a responsive design that automatically adapts to various devices, or choose to go with a mobile site that is specifically created for mobile devices. There are benefits to both options. Either way, the result will grant prospective clients access to your firm. Responsive designs are preferred by Google, and more convenient since one website can be viewed from any and all devices. A responsive design will also save you from optimizing content for all major devices by automatically adjusting to various screen sizes. On the other hand, mobile sites will most likely load faster with less delays than responsive designs. This is also a more cost-efficient option if you have a limited budget for your marketing plan.