Walker Advertising Helps Law Firms And Clients Connect
Mission
Bridge the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services.
Purpose
Our founder, Mary Ann Walker Aguirre, was an interpreter in the Los Angeles courts in the 1980s.
She recognized that many Latinos did not receive the justice they deserved simply because they did not speak English well. She spoke to attorneys about her concerns and proposed to publicize their services in the Hispanic community. Five of them agreed, and Los Defensores was born.
The success of Los Defensores prompted the creation of a second cooperative called 1-800-THE-LAW2, which serves English speaking consumers.
Distinction
Here are some things that make Walker Advertising the choice for your firm.
Partnered with over 100 law firms
After 35 years, Walker Advertising has grown to a national network of over 100 law firms and has connected more than 2 million consumers with attorneys.
Reaching millions of in-need consumers
Our brands are household names with well-established brand awareness. Walker Advertising has served both Spanish and English speakers via our brands Los Defensores and 1-800-THE-LAW2 for over 35 years and contributed to the success of law firms across the country.
We’ve fine-tuned our call center technologies, intake flows, and live-transfer process
In addition to professionally trained agents, our call center is made up of a full-time training department, quality assurance team, and a help desk to provide the best experience for callers and the highest quality leads to our clients. Our bilingual agents are available 24/7 to handle consumer calls with care during what are stressful and often life-changing circumstances.
Our communication strategy has generated a reputation of trust and authenticity with audiences across U.S. markets.
Our creative development goes beyond ideation and execution. We leverage research and consumer focus groups to genuinely understand our consumers. With these findings in mind, we produce award-winning advertising that is empathetic and resonates with our Latino community. Our skilled media planners and negotiators then ensure our powerful messages are seen across the county and across all platforms at optimal reach and frequency.