Many attorneys may have heard that a quality law firm landing page is essential to any effective digital marketing campaign. What does this even mean? For those trying to familiarize themselves with digital marketing and law firm landing page best practices, these terms can be confusing and overwhelming. What are landing pages? Landing pages are […]

Accounting for 18 percent of the total U.S. population, Hispanics are the largest minority in America and growing. U.S. Census projections put the Hispanic population at 111 million by 2060 and estimate 132.8 million Americans will be speaking Spanish by 2050. Despite this fact, the Hispanic community is underserved and vulnerable, especially when it comes […]

With so much on their plate, attorneys do not usually put content marketing at the top of their priority list. In the midst of managing their caseload, firms are spending less time on improving their marketing strategy and just sticking to what has worked throughout the years. For these reasons, many practices continue to rely […]

One important — and often disregarded — aspect of growing a successful legal practice is building engaged and trusting relationships with clients. Successful litigators develop relationships with their clients that have a number of positive consequences: 1) your client will provide more information and will be an easier partner throughout the litigation process, and 2) […]

Marketing for law firms takes meticulous strategy. The trends are always changing, and staying innovative is the most effective way to generate the most leads and grow your firm. Marketing boils down to access and reach. In order to improve your caseload and reach your professional goals, you need to reach the right audience and […]