Ensuring that your law firm is searchable should be at the top of your marketing to-do list. When members of the community seek the assistance of professionals like you, they take to search engines like Google to help them find qualified counsel. Are you showing up locally when potential clients are searching for law firms? […]

After years spent studying, the reality of putting the law into practice is exciting! You may be ready to start taking on cases and building an impressive name for yourself. But if you notice that prospects are skeptical about your ability to help them due to your inexperience, do not be discouraged! Utilize some of […]

Headshots are an important part of a law firm’s branding efforts, and may be used beyond the firm’s website. Lawyers may opt to use their official company photo for sites like LinkedIn, Facebook, Twitter, etc., making it even more important to capture an image that not only represents each individual, but the firm as well. […]

Advertising is an important part of gaining new business for any law firm, big or small. Effective ads across various platforms can persuade potential clients that a particular firm is better than the competition, thus increasing business profitability. While attorneys may truthfully advertise legal services, these efforts are subject to California Rule of Professional Conduct […]

An increasing number of people rely on the Internet to shop, research, communicate, socialize, and even, look for representation. The success of most businesses, including law firms, greatly relies on an online presence. Email marketing for lawyers can be a lucrative type of content marketing that can help generate quality leads. However, not all forms […]