Social media for lawyers is a powerful tool for firms looking to generate quality leads and expand their caseload. Creating a web presence and connecting with prospective clients through various platforms like Twitter, Facebook, Google+, and LinkedIn is the modern version of business cards and an expansive Rolodex. Online marketing cannot be discussed without the […]

Marketing for law firms takes meticulous strategy. The trends are always changing, and staying innovative is the most effective way to generate the most leads and grow your firm. Marketing boils down to access and reach. In order to improve your caseload and reach your professional goals, you need to reach the right audience and […]

When it comes to personal injury marketing, the marketing trends are constantly evolving. In this saturated and competitive industry, a comprehensive marketing plan is absolutely essential for any personal injury firm. Here are a few things all personal injury attorneys should keep in mind when it comes to marketing: Establish Responsive Web Design With so […]

Did you know that attorney bios are the most-read content on a law firm’s website? In fact, they are responsible for more than 60 percent of the site’s total traffic. But if you take a look around the web (even your own site) and compare lawyer bios, you may notice they mostly follow the same […]

When clients become unhappy with their lawyers, the real problem often lies with the clients’ expectations. The case hasn’t gone the way they thought it would, and they become confused and upset. The key to avoiding these problems lies in managing the clients’ expectations from the start of your relationship. Understanding why your clients have […]