Efficient client onboarding sets the foundation for a successful attorney-client relationship. First impressions are crucial in this process, as a positive initial experience can greatly influence the potential attorney-client relationship. It ensures that necessary information is collected, legal obligations are met, and expectations are clear on both sides. Below, we’ll cover some practical advice – […]

Legal marketing is changing—fast. What worked five years ago may already feel outdated, and strategies that dominate today’s search engine results pages (SERPs) may soon be replaced by newer, more advanced tools. For law firms and legal marketers, marketing your law firm effectively and staying ahead of these shifts isn’t just smart; it’s necessary to […]

There is an artificial intelligence (AI) evolution of marketing taking place right now – in fact, AI is rapidly reshaping the landscape of marketing, presenting exciting opportunities for the legal industry. Law firm owners, legal marketing professionals, and tech-savvy attorneys who embrace AI-powered marketing strategies can significantly enhance their outreach, engagement, and client retention. By […]

If you’re an attorney looking to improve the legitimacy and reach of your online legal services presence, then one of the baseline considerations you have to get a handle on is shooting the best lawyer headshots for your firm. Curious about what you need to do to maximize the quality of your law firm headshots?  […]

Law firms face an ongoing challenge: balancing the demands of current cases while finding new clients to keep the practice growing. Even the most talented attorneys need a steady stream of leads. However, cultivating leads can be time-consuming, and not everyone has a robust in-house marketing team or the resources to build a wide network […]