When first starting a small law firm, there are an overwhelming amount of tasks at hand. Above all of the items on a new firm’s to-do list is client acquisition. All firms are looking for a way to generate leads and start building a caseload. As a small firm, outsourcing and handing this important job […]

Advertising is an important part of gaining new business for any law firm, big or small. Effective ads across various platforms can persuade potential clients that a particular firm is better than the competition, thus increasing business profitability. While attorneys may truthfully advertise legal services, these efforts are subject to California Rule of Professional Conduct […]

After years spent studying, the reality of putting the law into practice is exciting! You may be ready to start taking on cases and building an impressive name for yourself. But if you notice that prospects are skeptical about your ability to help them due to your inexperience, do not be discouraged! Utilize some of […]

Marketing for law firms takes meticulous strategy. The trends are always changing, and staying innovative is the most effective way to generate the most leads and grow your firm. Marketing boils down to access and reach. In order to improve your caseload and reach your professional goals, you need to reach the right audience and […]

Most attorneys do not see growth in lead generation and caseloads because they are not focusing on the most effective areas or channels when it comes to law firm marketing. Some lawyers are not showing expansion due to a lack of professional development events, less effective services or activities, and an overall lack of authenticity […]