Soon — on January 1, 2025 — a new law establishing updated California auto insurance policy minimum limits (for liability coverage) goes into effect. If you’re an attorney whose practice involves representing plaintiffs in auto accident litigation, then understanding these updated California auto insurance limits — and their potential impact on your firm’s strategic approach […]

As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]

In today’s digital landscape, internet marketing has become increasingly important for targeting consumers. The same applies to law firms, where legal digital marketing strategies are essential for targeting specific audiences and achieving measurable goals. That being said, lawyers have always been famously “behind” the cutting-edge of technology when it comes to firm implementations, so internet […]

When people think of lawyer advertising, television commercials, radio spots, or online search ads often spring to mind — not necessarily billboard advertising. That being said, billboard advertising (along busy highways, near public transit routes, in city centers, etc.) has long been an effective strategy for law firms looking to visually anchor themselves in their […]

Advertising is an important part of gaining new business for any law firm, big or small. Effective ads across various platforms can persuade potential clients that a particular firm is better than the competition, thus increasing business profitability. While attorneys may truthfully advertise legal services, these efforts are subject to California Rule of Professional Conduct […]