Are you a new solo attorney or a small firm attorney looking to grow your practice? You may be overwhelmed by the prospect of having to build out your client base in such a competitive online marketing landscape. A comprehensive law firm marketing plan, including a social media content strategy, is essential for establishing a […]

Soon — on January 1, 2025 — a new law establishing updated California auto insurance policy minimum limits (for liability coverage) goes into effect. If you’re an attorney whose practice involves representing plaintiffs in auto accident litigation, then understanding these updated California auto insurance limits — and their potential impact on your firm’s strategic approach […]

Navigating attorney advertising laws in California (i.e., attorney advertising rules and regulations) can feel daunting, especially in a digital age where your law firm’s message can pop up in social feeds, search engine ads, and community newsletters all at once. While promotional channels have multiplied, the core principles behind the rules haven’t changed much: ensure […]

Whether you’re a solo lawyer, small firm lawyer, or part of a larger firm and you’re interested in growing your client base and expanding your customer base, tapping into the substantial (and underserved) Hispanic community is an excellent strategy. Hispanics make up roughly 18 percent of the total population of the United States, and 25 […]

If you’ve been looking to expand your client base as a lawyer — whether you’re a solo lawyer or a firm lawyer — then you have probably considered the importance of online reviews for lawyers and how these reviews can impact your law firm’s online reputation and acquisition of new clients. When it comes to […]