As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]

As an attorney, New York labor law violations can be tricky to navigate, but these challenges are offset by unique opportunities and advantages available to the litigant, especially with regard to settlement dynamics. Understanding how to strategically navigate your labor law dispute (and taking advantage of every opportunity available) is fundamental to maximizing your likelihood […]

In today’s digital marketing landscape — particularly that which targets queries on various search engines, like Google — the value of local search engine optimization performance is particularly relevant, given that nearly 50 percent of all search queries have a local intent behind them. Further, search engines will even prioritize showing users local results, as […]

Lawyers have plenty on their plates—preparing cases, meeting clients, juggling deadlines, and trying to stand out in a busy marketplace. For many, the age-old question is how to bring in a steady stream of new, high-quality clients while remaining compliant with professional rules. Enter attorney lead generation, a marketing practice that promises a simpler way […]

If you’re a solo lawyer, or a personal injury lawyer with a small or large law firm looking to expand your client base, then chances are that you’ve explored your marketing options, both in traditional media and online spaces. Marketing for personal injury involves many unique challenges and opportunities, though the digital marketing tactics and […]