Spring 2017 Scholarship Winners Announced

Walker Advertising with Los Defensores hosts a bi-annual scholarship for Latino law students who intend to serve their community in California. While Latino’s make up more than one-third of the state’s population, only 4% of California attorneys are Latino. Our $5,000 scholarship award goes a long way to help support students with their school fees,…

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What Your Headshot Says About Your Firm

Headshots are an important part of a law firm’s branding efforts, and may be used beyond the firm’s website. Lawyers may opt to use their official company photo for sites like LinkedIn, Facebook, Twitter, etc., making it even more important to capture an image that not only represents each individual, but the firm as well….

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10 Reasons Your Lawyers Should Blog

Blogging is one of the most effective marketing tools available. While different firms will have their unique approach when it comes to frequency, style, and outlook, encouraging your lawyers to blog is a great long-term strategy. Here are just some of the reasons why your lawyers should be blogging: Blogging gives attorneys the opportunity to…

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10 Tips to Improve your Attorney Bio

Did you know that attorney bios are the most-read content on a law firm’s website? In fact, they are responsible for more than 60 percent of the site’s total traffic. But if you take a look around the web (even your own site) and compare lawyer bios, you may notice they mostly follow the same…

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Benefits of Pro Bono Legal Work for Your Firm Growth

What is Pro Bono Work? “Pro bono” means “for the public good” and the American Bar Association urges lawyers to take on pro bono work each year in order to serve those who are unable to pay. But solo and startup law firms may approach pro bono work with an attitude of skepticism. A common…

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