Creating high-quality legal content is essential to bringing in new business to your law firm. In fact, it’s the most effective way for your firm to be “discovered” by prospective clients online. By providing frequent and useful content, you’ll be able to engage your target audience, promote your law firm brand, and build trust with […]
Legal Marketing Blog
We know law firms don't grow on leads alone. Our blog is a source for legal marketing tips, business best practices, and Walker Advertising updates.
Legal Marketing Blog
One important — and often disregarded — aspect of growing a successful legal practice is building engaged and trusting relationships with clients. Successful litigators develop relationships with their clients that have a number of positive consequences: 1) your client will provide more information and will be an easier partner throughout the litigation process, and 2) […]
Technology is crucial to effective law firm operation. Well-integrated technology helps firms operate efficiently, satisfy clients better, research cases faster, tackle tasks more easily and maintain an output that’s competitive with larger firms. According to a 2019 Legal Trends report, lawyers spend less than three hours per day on billable tasks. The rest of the time […]
As with many industries, the legal industry has been dramatically impacted by the pandemic — from small firms to big law giants. In fact, most law firms were forced to go “remote,” and this shift has become a permanent possibility as we enter 2022. Lawyers have had to adjust to video meetings with clients instead […]
Legal conferences serve quite a few purposes. They help you meet your continuing legal education (CLE) requirements while giving you an opportunity to promote your practice. In addition, they provide priceless networking opportunities. In 2021, attorneys all over the country are eager to gather in person again for intriguing discussions, wise advice on business development, and a little fun […]
When clients become unhappy with their lawyers, the real problem often lies with the clients’ expectations. The case hasn’t gone the way they thought it would, and they become confused and upset. The key to avoiding these problems lies in managing the clients’ expectations from the start of your relationship. Understanding why your clients have […]
Many attorneys view client intake as time-consuming. Because the hours spent on intake aren’t typically billable, it’s easy to consider intake a low priority. However, client intake can actually be a vital building block to a law firm’s health and success. When intake is handled well, it results in prospective clients starting to build trust […]
This the definitive guide to SEO for attorneys. The best part? Everything here applies to law firm SEO in 2021. In other words, we won’t cover out-of-date trends. We will however prepare you for legal SEO in 2021. AND, if you’re looking for more than just SEO advice, you can check out our tips for creating […]
Today we are going to help you plan, create, and track law firm website content that gets you: More visitors to your site More social media shares Top rankings in Google search results But this isn’t just another summary of content marketing strategies. We’re going to show you exactly how to create winning content that […]
This is the ultimate guide to law firm marketing strategies in 2021. This is not your average summary of strategies. Yes, we’ll go in-depth about the law firm marketing ideas that continue to work in 2021. But we’ll also cover all-new strategies and tools that are already proven to be effective. If you’re seeking a […]