Legal Blog

5 Things to Consider When Joining a Lawyer Directory

Posted on: June 15th, 2017 by Walker Advertising. Category: From the CEO

Lawyer directories are a form of online marketing that can provide added exposure and an increase in leads. Directories can also rank well in organic Google searches, allowing prospects easy access to members of that list. While there is some debate over how effective lawyer directories are compared to other forms of online marketing, there’s…


Why Online Reviews Matter for Your Law Firm in 2017

Posted on: June 14th, 2017 by Walker Advertising. Category: Reviews

Law firms have traditionally relied on word-of-mouth marketing to get new customers in the door. These days, there’s a modern version of this concept, better known as online reviews. If your firm is not paying attention to online reviews, you are ignoring elements of both marketing and sales. Why Online Reviews Matter for Your Law…


Marketing Your Law Firm: Balancing Money and Time

Posted on: June 14th, 2017 by Walker Advertising. Category: Marketing

Time and money are two of the most important resources for startup companies and individual entrepreneurs. The success of your firm depends on how you allocate your time and your money. Solo practitioners may have a more straightforward path compared to a firm that has a handful of employees. This is simply because an individual…


Why You Need to Hire Specialists for Your Law Firm

Posted on: June 13th, 2017 by Walker Advertising. Category: From the CEO

Lawyers who are considered generalists usually practice within the areas of litigation and corporate law. Real estate has also become more of a generalist practice area these days, as well. On the other hand, niche segments include areas like employment, healthcare, ERISA, bankruptcy, immigration, tax, telecommunications, governmental, white-collar crime, etc. If you are planning to…


The Job Market for Lawyers in 2017

Posted on: June 12th, 2017 by Walker Advertising. Category: From the CEO

There has been much speculation over the past year regarding the state of the job market for lawyers in 2017 – partially due to the uncertainty of the presidential elections, as well as indications from legal job trends leading into 2017. A study by the National Association for Law Placement showed the employment rate for…


How to Successfully Manage a Small Law Firm

Posted on: June 8th, 2017 by Walker Advertising. Category: From the CEO

Whether you are fresh out of law school or have been practicing law for several years, managing your own small firm is very different than working for someone else. Your responsibilities will go far beyond working with clients to resolve their legal problems. With your own small law firm, you’ll also need to bring clients…


How to Determine What Marketing Channels Your Law Firm Should Use

Posted on: June 7th, 2017 by Walker Advertising. Category: Marketing

Marketing channels are different delivery methods for putting out messages about your firm to target customers. Common channels include video, email, article/blog content, print methods such as newspaper ads and signs, social media, and online text or display advertising. The marketing options available for law firms may seem endless, especially for startup companies. Instead of…


Why Networking Is Still Important After Law School

Posted on: May 23rd, 2017 by Walker Advertising. Category: Marketing

As a law student, you may not think it necessary to network during your time in school. But mastering the art of communication and creating strong relationships early in your career is key to learning about great opportunities. Whether you are a first-year student looking to land a summer internship or a practicing attorney ready…


The Top 10 Tips to Build Your Law Firm Brand

Posted on: May 22nd, 2017 by Walker Advertising. Category: Marketing

Branding is all of the ways in which you establish an image of your firm in your client’s eyes. Branding your law firm is not an optional activity. Either you control the image of the firm, or circumstances will dictate how others view it. Branding can be an intimidating process because it takes planning, strategy,…


Walker Advertising Sponsors LA Life Run

Posted on: May 19th, 2017 by Walker Advertising. Category: In the News

Walker Advertising is proud to announce its sponsorship of the LA Life Run on Sunday, May 21st. Proceeds from the event will benefit the Children’s Cancer Research Fund, an L.A.-based nonprofit dedicated to supporting clinical research on pediatric cancer and improving the medical environment for all children. “We’re thrilled to participate in this potentially life-changing…


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