Legal Blog

Spring 2017 Scholarship Winners Announced

Posted on: July 25th, 2017 by Walker Advertising. Category: In the News

Walker Advertising with Los Defensores hosts a bi-annual scholarship for Latino law students who intend to serve their community in California. While Latino’s make up more than one-third of the state’s population, only 4% of California attorneys are Latino. Our $5,000 scholarship award goes a long way to help support students with their school fees,…


What Your Headshot Says About Your Firm

Posted on: July 25th, 2017 by Walker Advertising. Category: From the CEO

Headshots are an important part of a law firm’s branding efforts, and may be used beyond the firm’s website. Lawyers may opt to use their official company photo for sites like LinkedIn, Facebook, Twitter, etc., making it even more important to capture an image that not only represents each individual, but the firm as well.…


10 Reasons Your Lawyers Should Blog

Posted on: July 25th, 2017 by Walker Advertising. Category: SEO

10 Reasons Your Lawyers Should Blog Blogging is one of the most effective marketing tools available. While different firms will have their unique approach when it comes to frequency, style, and outlook, encouraging your lawyers to blog is a great long-term strategy. Here are just some of the reasons why your lawyers should be blogging:…


10 Tips to Improve your Attorney Bio

Posted on: July 25th, 2017 by Walker Advertising. Category: From the CEO

Did you know that attorney bios are the most-read content on a law firm’s website? In fact, they are responsible for more than 60 percent of the site’s total traffic. But if you take a look around the web (even your own site) and compare lawyer bios, you may notice they mostly follow the same…


Benefits of Pro Bono Legal Work for Your Firm Growth

Posted on: July 25th, 2017 by Walker Advertising. Category: From the CEO

What is Pro Bono Work? “Pro bono” means “for the public good” and the American Bar Association urges lawyers to take on pro bono work each year in order to serve those who are unable to pay. But solo and startup law firms may approach pro bono work with an attitude of skepticism. A common…


Pros & Cons of Using Twitter in Law

Posted on: July 7th, 2017 by Walker Advertising. Category: Social Media Marketing

One fact about social media that is relevant to all law firms (and all businesses), it’s that it’s not going away! Social media generally refers to a communication tool or platform that allows Internet users (whether an individual or a brand) to communicate with large audiences. This communication can be person to person, brand to…


Does Your Law Firm Need a Newsletter?

Posted on: July 6th, 2017 by Walker Advertising. Category: Email Marketing

Law firm newsletters have grown in popularity over the years. If you do not have a system set up to send regular newsletter updates to past clients, current clients, and prospects – it’s time to start! Why is a newsletter necessary if you have already worked with a client or currently work with them? The…


Is Your Firm Making a Good First Impression Online?

Posted on: July 5th, 2017 by Walker Advertising. Category: Website

Getting and keeping clients requires making a good impression in every industry. But first impressions for law firms are typically not face-to-face meetings, or a memorable product experience. Rather, prospects first “meet” your firm after clicking on a link that takes them to your website. As with an in-person meeting, things can go wrong right…


How Much Money Should Lawyers Invest in PPC?

Posted on: July 3rd, 2017 by Walker Advertising. Category: Pay Per Click

There are about 1.2 million lawyers that practice in the U.S. Such volume is great for consumers and businesses looking for representation, but the high level of competition can make it tough for solo and small firms to compete. Pay per click (PPC) ads can be a useful tactic to address this challenge and reach…


5 Things to Consider When Joining a Lawyer Directory

Posted on: June 15th, 2017 by Walker Advertising. Category: From the CEO

Lawyer directories are a form of online marketing that can provide added exposure and an increase in leads. Directories can also rank well in organic Google searches, allowing prospects easy access to members of that list. While there is some debate over how effective lawyer directories are compared to other forms of online marketing, there’s…


Page 1 of 1912345...10...Last »