Legal Blog

How to Properly Handle Negative Reviews of your Law Firm Online

Posted on: April 26th, 2017 by Walker Advertising. Category: Reviews

The online reputation of any business in important now more than ever, but especially for law firms because the commitment involved is a big decision. Unlike other products and services, a client is not able to request a return or demand their money back simply because they didn’t like the outcome. Any serious prospect will…


How to Best Motivate Clients to Leave a Review

Posted on: April 25th, 2017 by Walker Advertising. Category: Reviews

Think about the last time you purchased a product or service without seeking feedback from friends, family members, or online reviews. Can you even remember how long ago that was, or what you were buying? In today’s world, nearly everyone is connected to vast amounts of information within just a few clicks. Reviews matter as…


The Top 5 Skills Lawyers Need to be Successful

Posted on: March 15th, 2017 by Walker Advertising. Category: From the CEO

Accomplished attorneys do not achieve their success solely through their knowledge of the law. Like any other industry, there is a balance of various skills that are required to obtain a prestigious reputation. Lawyers have demanding jobs, long hours, and getting to the top may not be as easy as it seems. The Top 5…


How to Expand an Attorney Referral Network

Posted on: March 14th, 2017 by Walker Advertising. Category: Client Acquisition

As a solo practitioner or startup firm, harnessing the power of your relationships can be a major factor in the success of your practice. Creating and nurturing an attorney referral network is an important process for the growth of your business because your legal peers already have built-in networks. While the process may be intimidating,…


Attorney Advertising Laws in Texas

Posted on: March 13th, 2017 by Walker Advertising. Category: Marketing

The Texas Disciplinary Rules of Professional Conduct requires lawyers to file a copy of most public media advertisements and solicitation communications with the Advertising Review Committee prior to dissemination, or concurrently. Attorney advertising laws in Texas are quite restrictive, but as a solo or small firm, you can stay in full compliance while still having…


How to do Law Marketing on a Budget

Posted on: March 10th, 2017 by Walker Advertising. Category: Marketing

Law marketing on a budget is how many startup firms begin to grow their business. Before throwing money into various marketing channels, a new firm should create a business plan that incorporates funds for a few traditional and digital marketing channels. These channels may vary for each practice based on geographic location, areas of specialization,…


Opening a Law Firm in Texas

Posted on: March 9th, 2017 by Walker Advertising. Category: From the CEO

If you plan on opening a law firm in Texas, you should be familiar with requirements that govern specific cities and counties. The State Bar of Texas statistics show that 61 percent of private practitioners in the state work in firms with five or fewer attorneys. Embarking on your own can be intimidating, so it’s…


Why Logos and Branding Matter for your Law Firm

Posted on: March 8th, 2017 by Walker Advertising. Category: Marketing

Branding refers to how a firm projects their identity during marketing efforts. Some firms thrive on their traditional image, while others want to show an ability to take on any case that comes their way. One of the core elements to branding is a firm’s logo because it emphasizes the characteristics and qualities of the…


Opening a Law Firm in California

Posted on: March 7th, 2017 by Walker Advertising. Category: From the CEO

Congratulations on taking the leap to start your own law firm. With some guidance, preparation, and a big dose of motivation you can do what it takes to build a prosperous practice. Factors to Consider when Opening a Law Firm in California The first big decision you’ll need to make is what type of entity…


The 10 Most Effective Ways to Build a Client’s Trust Online

Posted on: March 6th, 2017 by Walker Advertising. Category: Marketing

The success of a business depends on factors like marketing, hiring top employees, the extent of competition, the quality of products and services, and customer service. The last element is crucial for law firms because trust and brand loyalty leads to customer referrals. Trust can be tough to earn, but very easy to break. If…


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