Business cards continue to be widely used and effective among attorneys. When everything seems to have gone digital, and print marketing appears to be obsolete, lawyers still rely on the power of a business card to network and generate leads.
Successful attorneys know that it is essential to exchange contacts, and creating quality cards is an excellent way to make a lasting impression when networking. Unlike other promotional materials, business cards are practical and professional. They’re a handy way to introduce your brand, and show that your firm pays attention to detail.
So, how do you create a card that will result in an impressive exchange? Keep the following lawyer business card tips in mind.
- Simplicity is key.
Choose graphics that are sleek, clean, and to the point. Opt for a graphic that complements and highlights your contact information, instead of causing a distraction. Modest graphics can help add to the look and effectiveness of your business card.
- Go with a practical layout.
Clutter is never good, especially when designing business cards. Similar to effective website design, you want the information on your card to be easily found and uninterrupted. Consider placing your logo on one side of the card and contact information on the flipside. This will result in a functional layout that will reflect your direct and effective business practices, as well as your good taste.
- Choose your typeface wisely.
With so many font options to choose form, it’s easy to get carried away. Business cards, and attorney business cards specifically, should include typography that is readable and uncluttered. You never want your font to be the reason a client cannot get in touch with you. Although it is tempting to choose something unique, sometimes the most unassuming fonts are the most successful.
- Go with a thicker cardstock.
The weight and thickness of your business card makes a difference. A paper thin business card can be undistinguished and flimsy. To make a good imprint and take advantage of powerful networking opportunities, choose a thicker cardstock that offers presentation and durability.
- Include all the essential information.
When determining what contact information you should include on your card, don’t leave anything out. Although including email and website addresses are sufficient in today’s digital world, there are many people who still prefer to visit law offices or communicate over the phone. It is important to include a phone number, email address, website address, and physical office address.
Now that you know what you should do when designing an attorney business card, here are a few things to avoid:
- Including all the colors of the rainbow. Like everything else, simplicity wins when it comes to color. Stick to tones that are neutral, yet appealing. You definitely should avoid creating a multicolor card. A good rule of thumb to keep in mind is to limit the number of colors to three different shades in total. Traditional grey, black, and white are always fool-proof choices.
- Not listing social media links. Although business cards are a traditional marketing strategy, you shouldn’t leave out digital marketing details. Don’t forget to include information that will lead prospective clients to various social media pages including Facebook, Twitter, and LinkedIn.
- Going with glossy. Keep the shine out of your business card design. Attorneys should avoid paper with even the slightest shine. Matte goes a long way and is most appropriate and professional for lawyers.