Paige Newberry

Latest articles by Paige Newberry:

• Referral Marketing: Growing Your Law Firm Through Trusted Networks

  Answering Your Big Question: How Can Referral Marketing Grow My Law Firm Today? If you’ve been running a law firm for any length of time, you already know that referrals are powerful. When a satisfied client sends their neighbor, or when a CPA recommends you to a business owner facing... Read More »
• The Role of AI in Legal Marketing: Opportunities and Challenges Ahead

  Introduction: Why AI in Legal Marketing Matters Right Now If you’re running a law firm in 2025, you’ve likely heard the buzz around artificial intelligence. But here’s the reality that matters: more than 70% of legal consumers now begin their search for a lawyer online. And the platforms... Read More »
• Video Marketing Strategies Law Firms Should Be Creating Now

  Answering Your Biggest Question: Can Video Actually Bring You More Cases? Let’s cut to what matters: video marketing for law firms is driving real client calls and signed cases, not just vanity metrics like views and likes. According to American Bar Association data, roughly a quarter of law... Read More »
• Emerging Ad Formats Law Firms Should Know: From Interactive to Immersive

  Answering Your Biggest Question: Which Emerging Ad Formats Actually Work for Law Firms in 2026? The way potential clients find and choose law firms has fundamentally changed. AI-powered search is answering legal questions before anyone clicks through to your law firm’s website. CPCs in... Read More »
• Key Legal Marketing Lessons From 2025 to Shape Next Year’s Strategy

  Answering Your Biggest 2025 Legal Marketing Questions Up Front The legal marketing lessons from 2025 are clear: firms that adapted to shifting consumer behavior and embraced data-driven strategies outperformed those clinging to outdated playbooks. As you plan your 2026 approach, understanding... Read More »
• Where Your Law Firm Should Allocate Marketing Spend for Maximum ROI

  Key Takeaways Personal injury firms in the US are now routinely investing 8–15% of revenue into marketing, and the winners are those who allocate dollars to channels that reliably generate signed cases—not just clicks or impressions. For personal injury attorneys, the highest-ROI mix in... Read More »
• Top Legal Marketing Trends to Watch in 2026

  Key Takeaways AI-driven search, video marketing, and performance-focused search engine optimization will fundamentally reshape how potential clients find personal injury attorneys in 2026. Law firms that specialize their messaging, measure ROI rigorously, and modernize intake processes will... Read More »
• AI for Law Firms: Strategies That Will Transform Your Marketing in 2026

  Key Takeaways By 2026, AI will be table stakes for personal injury law firm marketing in the U.S.—firms that don’t adopt will struggle to control cost-per-lead and cost-per-case in competitive markets. The most impactful AI use cases for PI firms include intake and lead scoring,... Read More »
• Year-End Legal Marketing Review: What Worked in 2025 And What to Change in 2026

  Key Takeaways Q4 2025 and early January 2026 represent a critical planning window for personal injury firms that depend on consistent case volume—waiting until February or March to make changes means losing valuable first-quarter momentum. The most successful PI firms in 2025 doubled down... Read More »
• How to Budget Your Law Firm Marketing in 2026 for Long-Term Success

  Key Takeaways The 2026 landscape for personal injury firms across the United States will be more competitive than ever. Rising pay-per-click costs, aggressive TV advertisers expanding into new markets, and a crowded digital space mean that a well-planned law firm marketing budget is no longer... Read More »