In today’s diverse and interconnected society, law firms increasingly recognize the importance of reaching multilingual audiences to expand their client base effectively. Implementing bilingual lead generation strategies for lawyers as part of a broader multilingual marketing approach can help firms tap into underrepresented communities, increase accessibility, and build stronger client relationships. Successful bilingual lead generation […]

If you’re a Texas attorney looking to spread the word about your practice, you’ve likely noticed that marketing yourself can feel like tightrope walking – particularly if you don’t have a strong grasp of attorney advertising laws in Texas. You want to highlight your achievements and let the public know that you’re available to help […]

Navigating attorney advertising laws in California (i.e., attorney advertising rules and regulations) can feel daunting, especially in a digital age where your law firm’s message can pop up in social feeds, search engine ads, and community newsletters all at once. While promotional channels have multiplied, the core principles behind the rules haven’t changed much: ensure […]

When people think of lawyer advertising, television commercials, radio spots, or online search ads often spring to mind — not necessarily billboard advertising. That being said, billboard advertising (along busy highways, near public transit routes, in city centers, etc.) has long been an effective strategy for law firms looking to visually anchor themselves in their […]

As a lawyer in a growing law firm, looking to expand your client base, you may be considering paid advertising as a marketing option — but what makes for the best lawyer ads? Beyond this, there are a number of challenges and opportunities to consider as you explore marketing your legal practice, particularly through innovative […]