Employee Spotlight

Erica Bakalyar Senior Media Planner

What is your role and background with Walker Advertising?

I started with Walker Advertising roughly three years ago and right after having a baby. In the process, I downshifted roles, moving from an associate media director level to a senior media planner. I have worked at agencies of different sizes and, with Walker being a smaller agency, I am not just a number; I am not lost in the crowd

I came on as Walker’s first Primary Planner. It really was my position to make the role what I wanted it to be and what I thought the company needed. With a lot of research, we were able to find the tools that we needed to provide better support and gather the data that we needed to really provide accurate information for Walker Advertising. Over time the roll has changed, and I was recently promoted to my current role Media Strategy Supervisor. We are taking the steps to get to the next level, and I have been given the opportunity to help create that structure.  

What kind of personality traits thrive the most in your department?

I feel like the ability to be business one minute and the next minute fun and personable. Just sort of a chameleon style of living. Its nice to have the first few minutes where we are catching up and having fun basically just talking about life. Then we can switch over the business and finish out the day working. The ability to be versatile and just maintain a good energy is what helps us thrive.

What do you like most about working at this company?

The flexibility that Walker offers. Since the pandemic happened Walker Advertising pivoted its structure to work remote.  Life gets to be more flexible and I really apricate that as a mom of two. It’s hard sometimes to balance but so long as we get the work done it works out and we all have a common loyalty and trust so it works really well.

How would you characterize Walker’s culture?

I feel like we are very buttoned up and business like. We get our work done and we are smart and thoughtful in it and successful in the industry. But at the same time, we like to have fun. Back when we were in office full time, we had Halloween contests and pumpkin contests. We are so warm, and family nurtured and honestly its that perfect work life balance. You get that perfect work life balance where its fun and enjoyable but still business at the end of the day.

Any first day advice for our new hires in your department?

Don’t be afraid to speak up.

“I feel like a lot of people can feel, and companies can reinforce the idea that, you are the low man on the totem pole, and I don’t feel that is how Walker views anyone. So don’t be afraid to speak up. We are all open to hearing what you have to say and appreciate the feedback. ”

Our executives are also friendly and approachable. You see our CFO go around the office and talk with people. He is so intelligent and well-spoken but is so easy to talk to.   Just don’t be afraid to speak up and be yourself.

“I can pick up my son from school every day vs. my kids having to wait for me to drive home every day after work. The old way of living wasn’t efficient. I can really be home and be there for my kids and experience it all. It has been amazing.” -Corey Parker Learn More About Corey
Ranked top 10% for diversity
of similary sized companies.

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