When you’re building a thriving law practice, attracting a consistent stream of prospective clients is critical. In today’s digital-first environment, old-fashioned methods of advertising—such as newspapers or yellow pages—simply aren’t enough to generate sustainable business growth. Instead, law firms must leverage modern, strategic approaches to lead generation, including utilizing attorney lead generation services that provide […]

Whether you’re a solo lawyer, small firm lawyer, or part of a larger firm and you’re interested in growing your client base and expanding your customer base, tapping into the substantial (and underserved) Hispanic community is an excellent strategy. Hispanics make up roughly 18 percent of the total population of the United States, and 25 […]

If you’re a Texas attorney looking to spread the word about your practice, you’ve likely noticed that marketing yourself can feel like tightrope walking – particularly if you don’t have a strong grasp of attorney advertising laws in Texas. You want to highlight your achievements and let the public know that you’re available to help […]

Content marketing is a crucial component of a comprehensive and successful growth plan for expanding a firm’s client base. A well-defined content marketing strategy is essential for building trust and resonating with prospective clients. For a long time, many lawyers — both solo lawyers and those who are embedded in a larger law firm environment […]

Attorneys handle sensitive data day in and day out—client identities, confidential negotiations, litigation strategies—so the choice of an email provider and how it’s configured is not trivial. Having a custom, professional email address also creates a more credible appearance than using a free account or a personal domain. Clients and colleagues alike judge professionalism partly […]