Navigating attorney advertising laws in California (i.e., attorney advertising rules and regulations) can feel daunting, especially in a digital age where your law firm’s message can pop up in social feeds, search engine ads, and community newsletters all at once. While promotional channels have multiplied, the core principles behind the rules haven’t changed much: ensure […]

If you’ve been looking to grow your firm’s client base, and — at a basic level — develop a lead generation funnel and expand awareness around your law firm’s services, then you may want to consider a form of digital marketing known as email marketing for lawyers. That being said, like most digital marketing efforts, […]

Trucking accident cases can be some of the most valuable and complex cases that personal injury law firms handle. The injuries are often severe, the damages are high, defendants may be well-equipped and experienced at leveraging their industry expertise to batter plaintiffs, and there may be multiple liable parties. That also means that acquiring trucking […]

Delivery vehicle accidents are no longer a niche subcategory of personal injury law. With the ubiquitousness of online shopping and app-based delivery services, America’s streets are teeming with delivery drivers, making it crucial to identify the type of driver involved in any accident. These drivers often work under tight deadlines and with questionable incentive structures […]

Law firm marketing has changed dramatically in the last decade. Today’s legal consumers don’t just walk into the nearest office or rely on word-of-mouth referrals. They’re online, they’re mobile, and they’re researching you before they ever make a call. As a result, if you want your firm to thrive, you need a strong law firm […]