Introduction: Why AI in Legal Marketing Matters Right Now If you’re running a law firm in 2025, you’ve likely heard the buzz around artificial intelligence. But here’s the reality that matters: more than 70% of legal consumers now begin their search for a lawyer online. And the platforms they use—Google, Facebook, Instagram—have already embedded AI […]
Month: January 2026
Answering Your Biggest Question: Can Video Actually Bring You More Cases? Let’s cut to what matters: video marketing for law firms is driving real client calls and signed cases, not just vanity metrics like views and likes. According to American Bar Association data, roughly a quarter of law firms have adopted video marketing, which means […]
Answering Your Biggest Question: Which Emerging Ad Formats Actually Work for Law Firms in 2026? The way potential clients find and choose law firms has fundamentally changed. AI-powered search is answering legal questions before anyone clicks through to your law firm’s website. CPCs in competitive practice areas continue climbing. And clients now expect the same […]
Answering Your Biggest 2025 Legal Marketing Questions Up Front The legal marketing lessons from 2025 are clear: firms that adapted to shifting consumer behavior and embraced data-driven strategies outperformed those clinging to outdated playbooks. As you plan your 2026 approach, understanding what worked—and what didn’t—becomes essential for allocating your marketing budget wisely and generating high […]
Key Takeaways Why Marketing Spend Matters More Than Ever for Personal Injury Firms Here’s a reality check: research conducted across the legal industry shows that only about 47% of law firms have a formal marketing budget. The average law firm dedicates roughly 2–8% of gross revenue to marketing and business development, while growth-focused personal injury […]
Key Takeaways The legal industry is entering one of its most significant shifts in decades. For personal injury attorneys and law firm owners, 2026 presents both unprecedented challenges and remarkable opportunities. The firms that recognize these legal marketing trends early—and act on them—will capture market share while others struggle to adapt. This guide breaks down […]
Key Takeaways Why AI Matters Now for Personal Injury Marketing The legal industry’s relationship with artificial intelligence shifted dramatically after 2023. What began as experimentation with generative AI tools has become standard practice at forward-thinking law firms across the country. In 2026, competitive personal injury attorneys in markets like California, Texas, Florida, New York, and […]
Key Takeaways Why Year-End Marketing Review Matters for Personal Injury Firms As the year winds down, personal injury attorneys face a unique seasonal rhythm. Q4 2025 brought familiar patterns: holiday travel spikes that generate more auto accident inquiries, followed by slower signing rates as potential clients focus on family gatherings rather than legal decisions. Early […]
Key Takeaways The 2026 landscape for personal injury firms across the United States will be more competitive than ever. Rising pay-per-click costs, aggressive TV advertisers expanding into new markets, and a crowded digital space mean that a well-planned law firm marketing budget is no longer optional—it’s mission-critical for survival and growth. Why Your 2026 Marketing […]
Key Takeaways The modern legal marketplace operates within a complex regulatory framework designed to protect both consumers and business interests. Advertising regulations exist in order to establish clear standards that prevent deceptive practices while promoting fair access to legal services. For attorneys and law firms, understanding these regulations isn’t just about avoiding penalties—it’s about building […]