Tarun Sridharan

Latest articles by Tarun Sridharan:

• Attorney Advertising Laws in California

  Navigating attorney advertising laws in California (i.e., attorney advertising rules and regulations) can feel daunting, especially in a digital age where your law firm’s message can pop up in social feeds, search engine ads, and community newsletters all at once. While promotional channels have... Read More »
• Tips for Managing Client Expectations as a Law Firm

  Managing client expectations is part art and part science. You want to offer top-notch legal advice that meets each client’s goals, but you also need to ensure complete thoroughness in your interactions, accounting for outside factors—like court schedules, ever-changing regulations, and the... Read More »
• 18 Proven Law Firm Marketing Strategies for Boosting Your Firm’s Success

  Whether you’re a solo practitioner or part of a rapidly expanding firm, engaging proper law firm marketing strategies to promote your legal services effectively can be the catalyst for sustainable growth. With so many channels available—digital ads, community outreach, social media, and... Read More »
• What is Legal Marketing?

  Law firms often grapple with a dilemma: they possess the expertise to serve clients effectively, but they struggle with attracting a consistent pipeline of new business. Traditional approaches—such as word-of-mouth referrals and generic advertisements—can still work, but the modern landscape... Read More »
• The Best Legal Conferences to Attend

  Staying ahead in the legal industry requires more than reading the latest case law updates or scanning your favorite legal news sites. Today’s successful lawyers—whether operating as solo practitioners or working in the biggest international firms—understand the value of building... Read More »
• Everything You Need To Know About The Law Firm Client Intake Process

  When you seek legal assistance, the first step in your attorney-client journey is the legal client intake process. This stage is crucial, as it establishes the relationship between you and your legal representative, clarifies the scope of services, and ensures that both sides have what they need... Read More »
• 5 Tips For Making The Best Law Firm Business Cards

  For attorneys, attorney business cards are more than just pieces of paper with contact details; they’re reflections of your professional identity and powerful networking tools. Whether you’re part of a large firm or a solo practitioner, crafting an effective business card can make a lasting... Read More »
• Lead Generation For Lawyers

  When you’re building a thriving law practice, attracting a consistent stream of prospective clients is critical. In today’s digital-first environment, old-fashioned methods of advertising—such as newspapers or yellow pages—simply aren’t enough to generate sustainable business growth.... Read More »
• How Effective is Billboard Advertising For Lawyers?

  When people think of lawyer advertising, television commercials, radio spots, or online search ads often spring to mind — not necessarily billboard advertising. That being said, billboard advertising (along busy highways, near public transit routes, in city centers, etc.) has long been an... Read More »
• The Importance of Online Reviews For Lawyers

  If you’ve been looking to expand your client base as a lawyer — whether you’re a solo lawyer or a firm lawyer — then you have probably considered the importance of online reviews for lawyers and how these reviews can impact your law firm's online reputation and acquisition of new... Read More »