The fast-paced world of Internet marketing for lawyers is constantly evolving. Keeping track and staying on top of the latest trends in marketing can pose a major challenge for today’s firms. However, planning and maintaining a marketing plan that adheres to today’s fast-paced digital age is an extremely beneficial investment for any practice. Both socially and professionally, communication has drastically changed. Having a strong web presence is an element that cannot be overlooked when determining your goals as an attorney. Online advertising and the content you produce will determine how a firm is judged and received by current and prospective clients. Take advantage of all the Internet has to offer and gain a competitive edge by increasing your visibility and promoting your services in fresh, innovative ways.
Beyond an awareness of the most effective and inventive marketing practices, determining an initial plan of action is one of the first and most important steps for any firm. Careful planning and budgeting is an essential part of any advertising or marketing campaign. Before you begin researching various strategies, set a clear budget and timeline for these practices.
If you’re ready to set yourself apart from other firms through Internet marketing, here are a few key areas to tackle. For more tips, check out our proven law firm marketing strategies.
Your website is the modern-day equivalent of a bold business card or firm handshake; it determines your first impression. Without a website, your firm will be overlooked and irrelevant when clients look to the Internet to help them find representation. Don’t underestimate the power of a well- balanced website that is aesthetically pleasing, easy to navigate, informative, clear, and influential. Always keep in mind that your competitors are only a click away. An updated website is an integral element of Internet marketing for lawyers. If you have a website that really needs a makeover, or you don’t have one at all, this should be the first order of business. Search engine optimization helps lead those looking for representation to attorneys like you.
Social media is the single most effective way to get the public acquainted with your services. A presence on various platforms including, but not limited to, Facebook, LinkedIn, and Twitter, will open up communication with potential clients and allow them to get to know the values, voice, and expertise of your practice on a much more individual and accessible level.
Each social media platform serves a distinctive purpose and allows you to connect with current and potential clients in a different way. This incredibly powerful outlet has made major brands and businesses much more reachable. Bridge the communication gap and generate leads through your social media influence.
Email campaigns are an excellent way to stay in touch with your clients, past and present. Through newsletters and email marketing you can stay relevant and reach your client base, which can lead to returning clients and referrals. With active links in your emails, you will be expanding your reach and leading more potential clients to your site and firm.
Producing fresh content is one of the most powerful forms of marketing for lawyers. Content can be in the form of blogs, articles, social media posts, newsletters, and videos. Like newsletters, blogging allows your practice to be a resource for current and potential clients who may not necessarily need representation right now, but can utilize your blog as a reference for expert advice and information. Blogging helps your firm become a recognizable name, which is the best way to get referrals and generate leads.
Pay Per Click (PPC) Advertising for Lawyers
Once you have launched or upgraded a website, an online advertising campaign is lucrative, low-risk, and fairly straightforward. Pay Per Click advertising for attorneys is among one of the most popular and effective strategies to generate more leads. With PPC, your selected ad will be hosted on a website or search engine and you are responsible for paying this host for every click this ad receives. You can get started with Pay Per Click advertising without any additional cost.